On-page SEO Techniques is the must use process in SEO practice in order to be visible on search engine organic results as well as to run a successful SEO campaign to achieve your SEO goals.
For getting more out of SEO you have to very much focus on your On-page Techniques. Paying proper attention to On-page SEO will increase your chances to get more traffic and sales from search engines.
In this post, we will discuss what is on-page SEO, why is it important, and the 9 Actionable On-Page SEO Techniques that you should use whenever you publish a new post in your blog.
What is On-Page SEO?
On-page SEO or On-site SEO simply means optimizing your blog post or content such as titles, internal linking, meta tags & descriptions, etc for search engine crawlers so it can understand the content type, structure, and the context of your blog and rank the article accordingly.
Why is On-Page SEO important?
On-page SEO is important because it helps google spiders with multiple signals to deeply understand what this content is all about on a particular web page.
It is also important because it gives a proper instruction to google crawler for which keyword for rank or which for not. If your On-page is not optimized or it is not talking the ‘’Search Engine Language’’ there is almost 100% chance your content will not rank.
Even if you have written great content investing your precious time but without an effective On-page SEO technique it will not be worth it for you.
Having a unique page title on your every page & post, which include the main keyword of the particular page can be the best On-page techniques for your SEO goals. Remember it is the page title on which your visitor will see at first and your heading should be created using 60 to 70 characters including the spaces.
The first impression of your page title is not the last impression but it definitely discourages your potential customer to click on your title if it would not be firmed well. So make sure to make your unique & Catchy.
Here is the example of some best titles:
- Learn Cover Drive shot(normal)
- Learn Cover Drive Shot Like Virat Kholi(good)
- On-page SEO techniques for 2020(normal)
- 9 Powerful On-Page SEO Techniques for 2020(Good)
- Best SEO Tips & Tricks to generating more traffic(normal)
- 13 insane SEO Tips & Tricks for beginners (good)
Have you seen only by adding numbers and some powerful sentence starters we have changed a normal title into a perfect CTR title
Well, Description is what your visitors will see after the title tag. A well written & descriptive meta description gives more details and confidence to the searcher to click on your link instead of your competitor’s link.
Sometimes people don’t give much attention to the description but let me tell you the place where you can put your targeted keyword to make it more search engine friendly but don’t include more than two keywords in your description and write up to 150 to 160 characters for the Optimal length of your meta description.
Making your post URLs SEO friendly is highly recommendable, as this is the best practice for better crawlability of your post.
A post URL with something around 50 to 60 characters is appreciated. According to my experience, a shorter URL can provide you with better results. Same as the title tag it should be descriptive and include the targeted keyword.
A URL ‘’ www.seo.com/seo-service’’ is much better than this ‘’https://www.example.com/index.php?product URL.
Optimization of your blog post or content before publishing it is very much important. The process of content optimization starts with keyword research. it is a process to find out the relevant keywords for your content and make it a super SEO friendly article.
How to perform keyword research? Well finding keywords for your blog is not that difficult task. There are many Free Or Paid tools to do so. The best free tools that I myself personally use Google keyword planner is a free tool that is provided by Google for free.
As it’s a google product it provides reliable data(Keywords search on google). Apart from that if you want to go for paid you can use their paid service (Ahref, Semrush & Moz Pro)
For some more free hacks of keyword research, you can use Google itself. Let’s see how we can use Google for Keyword Research:
With Google suggest:
Do you notice whenever you search on the google search box, google suggests you a list of keywords to use in your search query? This Suggestions by google can be the good keyword option to use in your content
Take help from People Also Ask & Related Searches
After you put a query on, google shows the result against your query among those results just after the first featured snippet of Google SERP you see a ‘’People Also Ask’’ section and the way button to SERP Google shows Related “Search section” you can use those keywords as your LSI or creating few more article on that particular niche.
5.Heading Tags Placement
While writing an article you must break up your post into small parts so your visitors can read it easily and enjoy your article just like we use multimedia on posts to break the content and make it more attractive so people don’t get bored.
And these small sections can be given under these heading tags such as H1, H2, H3, H4, etc.
Basically these tags are to define the importance of every heading tag used into an article to google crawler.
H1 stands for most important tags, same as H2 for 2nd important tag and H3 & H4 for third and fourth. These tags give a good impact by increasing content readability & making it easier for visitors to read.
You should believe internal links are also a very important factor in SEO. because if you link pages within your website then google crawler will not read-only this post as the crawlers check every link(internal or external) that exists into your website it will crawl your linked pages too.
That’s how it is also a way to get boats to crawl your links that are yet to cawl. In this way, you can also give hints to crawlers about your most important posts by providing them more internal links.
Internal links will also increase the user engagement on your website if you place your internal links(related to post) smartly into your article, people will spend more time on your website.
For example, this post is about On-page SEO techniques, so visitors may also find a post on “ 5 On-page SEO Mistakes(How to fix them)’’ Useful.
Using images and multimedia within your blog post will definitely make your content more interesting & appealing. It will also increase user engagement on your website.
Make sure you put Alt tags for all your images but don’t use much as it can also cause keyword stuffing and you should also focus on your image title tag, give them a relative keywords friendly title instead of leaving them blank or with some unrelated text(Like Image12).
And also make your images light in weight(in bytes). If you are a WordPress user you can use a free plugin (imagify) to optimize the size of the image.
Proper SEO for your images have multiple advantages, such as:
- Will increase the traffic
- Better user experience
- Improves your site SEO
- Give a boost in ranking
Placing keywords properly in your article is the most important part of better On-Page SEO practice. When you place keywords smartly throughout your content then only the search crawlers can index your website properly for those relevant keywords.
Selecting the relevant keywords and putting those keywords in the right place are the perfect SEO elements.
Having said that, while putting the keywords also in mind it should not be max then recommended, else it can cause keyword stuffing, and your content never gets ranked.
To avoid this problem, try to keep your keywords roughly to 2-5% and you can use the Yoast SEO Plugin for the same(if you are using WordPress)
Last but not the list,
Your website must be mobile-friendly, why is it?
Well according to google’s mobile-friendliness Update Google will give more importance to the website that is optimized with mobile-friendliness updates.
Apart from that as per the report of Statista, more than half of the internet users around the globe, accessing the internet via mobile phones. So if your website is not mobile-friendly, you are already losing 50% of your potential customers
Tips for mobile-friendly website:
- Go to any mobile-friendly tool and get checked your website and fix the potential issue.
- Make your website responsive.
- Check your website via mobile manually, so you can see the exact overlap or other issues.
- Perform mobile tests after every change in website designs.
These 9 On-Page SEO Techniques are proven methods to improve your On-page SEO efforts. You can use these techniques independently without hesitating. However, when you use it together, it will definitely give a boost to your website ranking.
They will help you to get more traffic, they will increase overall your search appearance, make you 100% ready for your next step in SEO (i.e Off-page SEO). they will make your content relevant for search engines as well as your visitors.
So, invest your time to implement those tactics in order to get a better outcome! Thank You For reading this article and please leave your comment below & feel free to ask any questions,